- The Social Shells
- Posts
- Social Media Updates
Social Media Updates
Hi there
I am finally settled back home in Portugal after my trip to London, where I was invited to attend the Adobe MAX event. Meanwhile, the social media world keeps changing. I'm sharing all the updates with you below.
Let’s dive right in…
In this Newsletter, you will find..

Did you know this about the Instagram Algorithm?
The Instagram Algorithm is constantly changing. In this video, I break down key things you need to know because they are not brand new but still so many people misunderstand it.
Why duplicate content gets downranked
Why shares matter more than likes
What kind of content the algorithm prioritizes
How to analyze your data

Loved this newsletter? Share this link with your friends
Social Media Marketing Updates
Meta is saying you’ll get more reach when subscribing to their verified program
Instagram is working on a Story Collab feature
TikTok adds location reviews
You can share a feed with your friend or partner on Instagram
The head of Instagram shares his top tips for 2025
Instagram is testing posts that can only be unlocked with a code
Instagram does your monthly stats for you
Pinterest is adding AI labels
Meta launched it’s own AI App