Social Media Updates

In this Newsletter, you will find..

• Social Media Marketing Updates

• Quote of the Week

• Podcast of the Week

• Book of the Week

Social Media Marketing Updates

• Social Media Marketing Predictions 2025

• Meta is introducing a new option for users in the EU to see "less personalized ads" on Facebook and Instagram. This change allows users to opt for ads that are based less on their personal data, showing ads only based on basic information like age, location, and gender, and what they are doing in that session. This can be chosen without paying for a subscription.

  Meta is doing this in response to EU regulations, even though they say that most people and businesses prefer personalized ads, which support free services and economic growth.

• Meta will also be lowering subscription prices for ad-free experiences.

• Instagram is launching new messaging filters for creator accounts.

• You can now boost a variety of posts on Instagram

• You can now add a “send message” button to Facebook reels

• LinkedIn launches new Hub to support creators

• Instagram is testing custom folders for DM

• The head of Instagram says sponsored posts on IG don’t get less views ( I personally would disagree)

• Instagram has a new feature that reminds you to follow up and reply to DMs

• You can now share Spotify and Apple music easily to TikTok

• Facebook is removing the public followers’ option

• TikTok is integrating LKT

• Pinterest has introduced personalized shoppable wishlists, quick-save features, and over 1,000 curated gift guides by celebrities.

• Meta will soon launch Ads on Threads

• New Video AI Tool in TikTok

Quote of the Week

In my latest podcast interview on What If It Is Possible? I share how I built a 6-figure business, The Social Shells, even though social media is not my passion. I explain how social media became a tool for me to empower women to start their own businesses and create a freedom-based lifestyle.

I also discuss my journey from working in corporate Switzerland to becoming a digital nomad in Bali and now running my business from Portugal. Tune in for insights on transitioning to online business, personal branding, and using social media to grow your career!

The 5 Personality Patterns by Steven Kessler

This book was referred to me by my own coach. It takes a big step forward in understanding personality. It helps you see what drives people, what’s important to them, and how to connect and communicate effectively. It gives you a simple, clear guide to understanding and working with different personalities. The 5 Personality Patterns could make a real difference in your life.