Social Media Updates

In this Newsletter, you will find..

• Social Media Marketing Updates

• Quote of the Week

• Social Media Education

• Marketing Resources

Social Media Marketing Updates

• New Instagram DM features

• Important Meta update that will affect your Ads

• Facebook brought an old-school feature back - this was like flirting when I was younger, lol

• Facebook will show even more Ads; here is how it will be

• Instagram now shows you individually liked photos on a carousel

• A new AI feature inside CapCut could be super useful

• After X got banned in Brazil, this social media platform grew by 50%

• You can now mention other accounts on TikTok stories

• TikTok is pushing even further to become an SEO tool now for the travel industry

Looks like I am totally in trend because #booktok is back on the list 😀Also, did you know that the #cucumbersalad trend sold out cucumbers in many stores?

Quote of the Week

Social Media Education 

How to create a social media strategy 

Before you post anything on social media, you need to know your or your client's main goal. Is it brand awareness, gaining followers (this is mostly only relevant if you are an influencer), or generating leads or sales?

Once that's established, the next step is CRUICAL: you need to know the target audience. How old are they? Where are they from? What are other attributes and most importantly what are their pain points and desires?

If you don’t do this research in advance you can’t create content that converts!

Based on that research you want to figure out which platforms the target audience hangs out most and therefore decide which platform you suggest to your client to be active on. There is no point in having Snapchat if your target audience is over 60.

After that, you outline the content pillars. This depends on your clients goals and industry. For example, if you have a coach as a client you will add a content pillar “education” and suggest to create educational content to establish trust with an audience and showcase knowledge. 

Then you give an overview for each channel aka why did you choose this channel and what kind of content should be created for that channel. I also suggest to create some example posts for each channel. 

The easiest way to create a social media strategy is with our brand-new strategy template. You can get yours here for the next 24h with a special discount. 

This template has everything listed above and so much more like brand guidelines and competitor analysis. 

Marketing Resources

• Visme launched a free design course. Check it out here

• Do you know why you should be using words like “You” in your Ads? Here is a great guide for running Ads and forbidden words.