Social Media Updates

Social Media Marketing Updates

• Meta Business Suite might get easier now. You can now add up to 10 profiles to your account and switch between them.

• Instagram is testing a rectangular grid! (some of my client accounts already have it, and I don’t love it)

• Instagram is testing Maps, a feature similar to Snapchat, to see where your friends are.

• You now have the option to only receive DMs from verified accounts.

• Instagram lets you hide the share count.

• Facebook is testing a new system for first-time violations for creators on community rules.

• Amazon is doing an integration with TikTok and Pinterest to buy products directly.

• YouTube is doing a beta test by merging shorts and long-form video in one feed.

• TikTok is now rolling out group chats in DMs.

• LinkedIn now lets you schedule and modify your posts.

Podcast of the Week

What works on Instagram?

In this week’s episode, I am sharing some tips and tricks about Instagram because if you are still creating Instagram content like it’s 2019, you won’t get any results. As much as I would like to create content like back then, the Algorithm has changed, so we have to pivot our content strategy.

Quote of the Week

I bet you have read Atomic Habits by now since everyone and their mother posted about it (including me) a couple of years ago. 

How about slow productivity? I am a huge fan of productivity, but I also don’t like to hustle. This week, I am reading Slow Productivity—join me on my reading journey. 

Mini Training

Adobe has released a mini-series to learn more about content creation and standing out on Instagram.

How major events impact your reach

Has your reach on IG declined? Less views? You are not alone. I mean, it’s no news to me; it always happens when major world events such as the Olympics or politics are happening, and a new study has proven that some accounts experience a big drop. Even though it says it's mostly for political views, we all know that a machine can only do so much, and it will impact other content as well. 

That being said, once we are closer to the election, which is soon, you can also experience a rise in your Ad costs and your overall CPM, so prepare your clients already. 

IG summit

Want to learn more about Instagram? Manychat is hosting an online event in October to learn more about IG.

Trend of the week

“Demure” is the word that’s currently popping up everywhere on TikTok. If you have no idea what this means, here is an article explaining everything you need to know.