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Social Media Updates
Updates of the week
Nadine Burton
January 10, 2025
Hi there
New Year, New Updates. With the looming ban of TikTok, everyone is speculating about whether it's going to happen and which platforms would benefit most from that.
In the meantime, it's business as usual for other platforms with new changes coming, especially for Ads in the health industry.
Meta has also made a drastic move and changed their Algorithm and will, in the future, recommend political content and get rid of their fact-checkers
In this Newsletter, you will find..
Are you unsure what to charge or include in a package? Here are two package examples. One is an ongoing package with a minimum of 3 months contract, and one is a one-off strategy package.
Social Media Strategy
Price: $1,000
Audit of your social media accounts
Social Media Strategy
Individual strategy that is tailored to your goals
1-hour consulting call
Recording of our call
30 days of content ideas
Monthly social media support and content creation is not included; this is a one-off service.
Did you know you can get my social media strategy template? 42 pages are designed for you with everything you need to create a successful strategy for your clients.
TitkTok Package
Price: $1,500/month
Weekly trend research specifically for you
5-7 videos per week
Custom video content editing (videos provided by you).
30-40 video ideas per month
10 detailed video scripts per month
Keyword research.
1 round of revisions per post
*videos provided by the client
New Templates are coming!
We are working on a new template, which you’ll get access to for an introduction price, so make sure you follow us on Instagram, where we will announce the limited price offer and these new templates, and maybe there will also be something about packages and pricing ;)
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To your success,
Nadine
Social Media Marketing Updates
Meta is easing content restrictions and replacing its third-party fact-checking program with a Twitter-style Community Notes feature
Meta started creating AI images of you
Elon Musk announces a new Algorithm
TikTok introduces generative AI tools for image creation and caption suggestions
Here is what would happen if TikTok gets banned
You might soon be able to create shorts from your long-form video directly and automated on Youtube
What not to do on Instagram
You can now open ad links on TikTok by shaking your phone
Meta Ads Restrictions
Meta is making big changes to its advertising rules starting in January 2025. These changes will mostly affect businesses in:
Health & wellness
Financial services
Meta is limiting how we can use health and financial data to target ads.
If your business is in health, wellness, or financial services, Meta will limit how you share data through tools like Pixel or the Conversions API.
Some tracking actions—like recording purchases or collecting leads—might have new limits or could be blocked if they relate to sensitive topics.
Health and wellness companies are unsure which products will be restricted
Here is a great breakdown from my friend and mentor, Tara.