Social Media Updates

In this Newsletter, you will find..

• Social Media Marketing Updates

• Podcast of the Week

• Book of the Week

• Quote of the Week

• Marketing Resources

Social Media Marketing Updates

• Why you should share your Instagram Reels to stories

• Instagram wants more engagement and has added a Story reply feature

• Talking about replies, you can now reply inside broadcasts

• Another new Instagram feature lets us do collab posts for carousels

• You can now customize your FYP on TikTok with this new feature

• New Instagram feature test lets you add your images to search engines

• New Text Tools on Instagram

• Turn off commenting on Stories with this easy setting

• TikTok rolled out notes similar to Instagram

• Create your own AI voice on TikTok

• You can now delete and re-edit your video ok TikTok

Podcast of the Week

In this week’s episode, I talk about how you can use AI for social media marketing and when you shouldn’t use AI. I also share if and how I believe AI could take your job.

This week’s book is Using Behavioral Science in Marketing by Nancy Harhut.

Quote of the Week

Marketing Resources

Trends

In order to be successful in marketing, we need to constantly stay up to date with trends and changes, which is why you are reading this newsletter. You also want to read Pinterest's autumn trend report because, as social media marketers, we always want to be ahead of the curve and let our clients know what content to create. Read the report here.

Data

It's one thing to be ahead of the curve and know what to create, but then you need to also follow up and check your insights.

Has your content been working?

How is your audience reacting to your content?

If you are new in the industry, it helps to have some benchmark numbers, especially when we are talking about Ads. So make sure you read this article about the 2024 ads benchmarks.