Social Media Updates

In this Newsletter, you will find..

• Social Media Marketing Updates

• Quote of the Week

• Book of the Week

• Marketing Resources

Social Media Marketing Updates

• People working at Threads and Instagram might have deleted your posts

• Instagram launched a new feature called business cards. Check here what it can do

• You can now name drafts & schedule from there in Instagram

• New Trending fonts and animations inside TikTok

• YouTube shared a report with Insights on why people are watching videos on the platform

• Threads now tells people if you are online or not. Here is how to turn it off

• YouTube is testing a new AI feature that I think we don’t need

• Instagram is testing a new social library. It would, for example, list all the content you’ve shared with others

• TikTok seems inspired by #booktok. The parent company is buying a print publisher

• NEW and Helpful! CapCut has a new collab feature for editing

• New Meta Ads AI Tools! If you missed it last week, here is a good summary

• Facebook updates you might have missed. My favourite Facebook person created a great overview with all the updates

• If you are new to Meta Ads you now need to verify your phone number

• Instagram is asking you what Ads you want to see

• Instagram now lets you add a song to your Spotify

Quote of the Week

The Untethered Soul" by Michael A. Singer

One of my all-time favourite books. This book explores how to free your mind from constant chatter and negativity. It teaches how to observe your thoughts without letting them control you, helping you tend to the mental garden more effectively.

Instagram Algorithm

If you are inside the Social Shells course, you know I have been preaching for years to use carousel posts over single images for more reach. Now the main man himself, aka Adam Moseri, Head of Instagram, has explained why that is. Watch his video here.

Extra Tip: Don’t use the word “vote” in your posts on Instagram; according to research by the Washington Post, this can lead to a shadowban.

Threads Algorithm

Meta has shared insights to help creators optimize their engagement on Threads, emphasizing the importance of driving conversations through comments—whether positive or negative. According to the company, posts that generate discussions are more likely to be recommended. Creators are encouraged to engage actively with their audience, reply to other creators, and interact with regular users to boost visibility. Meta also suggests using AI-generated tags, assuring that they won’t impact content distribution. Interestingly, weekends may offer higher engagement, as Threads operates in real-time, making it a prime opportunity for posting. Meta further recommends creators post 2-5 times per week, noting that frequent activity is linked to higher impressions per post.

According to this article, creators on threads struggle to understand what really works. Sounds a bit like the algorithm prioritizes posts that spark replies, even if the topics seem mundane, creating a random feel to the feed.

Is AI better?

Buffer analyzed over 1.2 million posts and found that AI-assisted content generally outperforms human-only posts across most platforms in terms of engagement. AI-generated posts saw a median engagement rate of 5.87%, compared to 4.82% for non-AI posts. The most significant boost was on Threads, with AI-assisted posts showing double the engagement. Buffer attributes this improvement to AI’s ability to help creators post more frequently and maintain content quality, leading to better audience engagement.

Personally, I have a hard time believing that, but then again, data never lies. 

What are your thoughts?