Social Media Updates

In this Newsletter, you will find..

• Social Media Marketing Updates

• Podcast of the Week

• Marketing Insights

• Trending this Week

• Training of the Week

• Mantra of the Week

• Tools & Resources

Social Media Marketing Updates

• This new Instagram feature lets you hide a DM chat completely - a controversial feature as you can only unlock the chat with biometric data.

• Edit Reels on Facebook AFTER you’ve posted

• New META Verified feature: You can now add images to your links. Check it out on Nadine's profile by going to her link in bio

• META AI is now doing your selfies, and Mark Zuckerberg showed us how

• Meta Ads has a new flexible format that will replace dynamic Ads

• The DM button could become the main focus on Instagram

• You can now add notes to Instagram Reels and share them with friends and followers (not every account has the update yet)

Hint: Both updates will show you again how Instagram is pushing the “sharing content” agenda. So, create more sharable content!

• Talk of the week: Good news for marketers. Despite threatening it for a few years, Google is not removing cookies yet.

• TikTok shop is coming to Ireland & Spain

• TikTok now lets you add a custom thumbnail

• You can now turn off political content on Instagram

• Trump is back on most social media platforms

Podcast of the Week

What is the difference between a Social Media Manager and a UGC creator? What even is a UGC creator? I will share everything you need to know in my newest podcast episode!

Want to know more about the LinkedIn algorithm and what content to create to be successful on LinkedIn? This helpful post breaks it down for you.

Marketing without good copy is nothing! ChatGPT might help you create some copy, but honestly, it's still very basic. Unless you understand how to speak to your ideal customer and how to write good copy, your marketing efforts will not yield results. Here is a great interview all about that.

Cold messages do work! I know they get a bad rep, but inside my Social Shells Program, I show my students that cold messages can work. You have the option to reach out to anyone via the internet—use it! Proof of that is the recent deal to sell Beyond Yoga for $400mil. The initial contact was made via a cold message on LinkedIn.

Trending this Week

Hashtags #

In a recent post, the head of Instagram mentioned that hashtags don’t really do anything for your visibility. This has caused quite a stir, and over the next few weeks, you will see a lot of “experts” telling you what to do and what not to do. My number one tip in this situation is always to run your own tests! Data never lies!! We still use hashtags, and we rank in those hashtags and increase our visibility; for some accounts, 20 hashtags work well and for others, only 6, but neither I nor anyone else can tell you what works for you.

Of course, the prediction is that in the future, hashtags will not work anymore, and keywords will only be used a bit like on threads, but for now, see what works for you and your clients by testing!

How do you create a social media manager portfolio, and what do you put in your portfolio? I create a new, updated video for you!

Mantra of the Week

• This tool is like your new brain! Save everything you see online with a few clicks

• Keep up with all the AI words with this cheat sheet

• Have you always wondered if your social media stats are good or not? Here are the latest benchmark figures

• Struggling to write Ad copy that stands out? Hubspot released a helpful blog post with Ad Copywriting Tips

• Interesting Instagram Stats explained on Hootsuite