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Social Media Trends
Strange trends and new features
Nadine Burton
August 02, 2024
Hi there,
This week’s hot topic is Mark Zuckerberg's idea for everyone to have an AI version of themselves interacting as an AI chatbot. I remember once upon a time when social media was actually social, and you would create content to interact with others. Anyway, that’s my opinion now; let's dive in with all the updates and marketing tips.
Due to popular demand, I am also adding a trending section, and we are starting off strong with an “interesting” TikTok trend, lol
In this Newsletter, you will find..
Podcast of the Week
Are you comparing yourself to others online?
So did I (and still do sometimes). In my newest podcast episode, I share a bit more behind the scenes and tips on how to navigate this especially when working in social media.
What should you ask on a discovery/sales call? Should you be the one leading it or your potential client?
In this week’s training, I share with you the dos and don’ts for a successful Sales call with potential clients.
Video Reviews and Content Approval: Dropbox has a new feature that helps with video reviews
Want to know how to be successful on Threads? This guide shows you the ins and outs
Finding your target audience as a freelancer OR business is the single most crucial step to creating successful content. Hubspot has released a helpful guide that helps you define your target audience.
Mantra of the Week
“A person who never made a mistake never tried anything new”
Trending this Week
What does “brat” mean and how is it connected with Kama Harris and social media? If you missed the trend, here is a good breakdown. Staying up to date with Gen Z slang and trends is not only affecting your social media campaigns but apparently also presidential campaigns.
Talking about Gen-Z, they are discovering Pinterest for shopping. Read more about Pinterest and who should be using it
Do you know what “vabbing” is? Neither did I until I saw this new not-so-PG TikTok trend
Knowing how to write copy is crucial when working in Marketing. Last week I shared a podcast that helps you with your copywriting skills this week, I share one of my favorite books:
Everybody Writes - Ann Handley
Do you like my weekly updates? Share this link with your friends and don’t forget to subscribe to my YouTube channel for more tips and training!
See you next week.
Nadine
Social Media Marketing Updates
Meta launched a new AI studio that lets you create your own AI bot based on an AI version of yourself. Creators will be able to create auto-replies from their AI version and dictate which specific accounts it’s allowed to interact with.
GREAT News for Social Media Managers. Meta Business Suite is rolling out new Story scheduling options
-So far, I have these options only on the mobile app, but better than not having them. I can now add links and location tags and schedule the stories!
Instagram rolled out new features and filters when using Notes.
TikTok is rolling out voice search.
New TikTok feature lets you look for songs like Shazam by humming them.
New Meta event feature shows you if you’re following best practices with your pixel events.
Capcut has a new section for AI tools.